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The Business of Color
by Wendy Croix
SchoolSmart by Design Columnist The use of color in interior design and home decorating sets a feeling tone that must work for designer and client alike. Ultimately, color choice is both intensely emotional and highly personal, since colors and their combinations "have a profound effect on our mood and well-being," according to painter Annie Sloan and designer Kate Gwynne. Though response to color is personal, the colors themselves can be surprisingly market-driven. The Color Marketing GroupThe CMG is an international nonprofit association of color design professionals. These color experts identify color trends and offer marketing advice to merchandising and design industries. Twice yearly, the group's conferences offer a marketing forum on color.Forecasting home decorating colorsHow does the CMG predict which colors will attract the consumers of design? The group identifies current color "best sellers" and forthcoming colors expected to sell well in the next 12-18 months. CMG's forecast workshops then explore economic, environmental, social, cultural and technological issues worldwide. The results are consolidated, and published as four color palettes.The interior design colors of the futureForget about 2005's Sea Coral (pink with a healthy glow), Latin Rose (baked by the equatorial sun), or serene Twilight Shadow. The Color Marketing Group foresees the color trends in interior design through 2007:
Now that you're ahead of the color game, your clients will think you picked their home decorating colors and interior design hues right out of your crystal ball. SourcesColor Marketing GroupSloan, Annie and Kate Gwynn. Color in Decoration. Boston: Little, Brown, 1990. About the AuthorWendy Croix, Ph.D. is a freelance writer, cultural critic and university professor. In her twenty years as a professional educator, Wendy has guided hundreds of students toward the careers of their dreams.Posted on September 7, 2005 at 11:08 AM |
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